Two students were part of the 78 winning designs chosen by HOW’s editorial and design team out of nearly 1,000 entries. According to HOW, winning projects demonstrated an ideal mix of concept, strategy and execution. Entries were judged by type of work and by how effectively the design achieved the stated business goals.
Katherine Smith, a December 2011 graduate, received a merit award for her self-promotion “Hire the Redhead.”
Molly Moon’s self-promo. also won a merit award.
The students both created the projects in the Graphic Design Portfolio course, ART4640, which is a requirement during the last semester in the BFA | Graphic Design Concentration.
The winners will be featured in the September 2012 issue of HOW Magazine and will be spotlighted at HOWdesign.com.
HOW magazine is the leading business and creativity magazine for graphic designers, whether they work in solo practices, design firms, advertising agencies or in-house groups. HOW sponsors seven design competitions and hosts the largest annual gathering of graphic designers in the U.S., HOW Design Live, in addition to the HOW Interactive Design Conference and the Mind Your Own Business Conference.
(top: “Hire the Redhead” | Katherine Smith; bottom: Molly Moon | Self-promo)